Sienna Atelier.
April 2025
For this project, the challenge was to create a visual identity that feet both timeless and contemporary.
With a focus on minimalism and refined typography, the identity needed to exude understated modernity, without overpowering the delicate, handcrafted nature of the brand itself. The design centers on hand drew lines, heavy textures, and a color palette that evokes modernity and exclusivity, qualities that mirror the brand’s approach to fashion.
The visual identity blends modern minimalism with timeless elegance. Handwritten typography adds a personal touch while maintaining sophistication, and each design element works together to feel both elevated and approachable.
From material choices to the refined logo, every detail was carefully considered to create a cohesive look that feels exclusive yet accessible—a true reflection of Sienna Atelier’s essence.
