Inspired by Lush’s bold, unapologetic approach to scent, this passion project explores perfume as a feeling—raw, punchy, and intimate. Using a handcrafted approach, I cut a window into the original packaging, layering printed words that echoed the essence of the fragrance: sweet, spicy, sexy.

As the video unfolds, the cut-out acts as a shifting lens—framing each word, and finally revealing the perfume itself. The result is a playful yet intentional composition that highlights the emotional complexity of scent through minimal materials and bold pacing.